Our shops: first-hand quality and sustainability

Next to our extensive collection of iobio and popolini products, all our shops provide additional products on growing up naturally. These include wooden toys, breast pumps, nursing bottles, and a great variety of strollers and baby carriers.

Supporting you with expert advice is a priority to us. We only vend products that were extensively tested beforehand. Most of our staff are certified as cloth nappy- or carrying advisors. We are here for you as a personal companion with all our experience and knowledge.

Each shop has a designated area for breastfeeding and nappy changing and a selection of toys for your little ones.

Vienna23 – our headquarter. Around 300m² offer you enough room to explore and discover our entire assortment. From here, we also supply all other branches as well as the online shop. If you are looking for a special offer or discounted item, you have come to the right place in our outlet-area!

Vienna 6 – Small but friendly! This is probably our best-known shop, located only 100m away from Mariahilferstrasse. Since April 2010, this store holds the team with most own children. Their expert advice consequently adds to a lot of personal tips.

Graz – Since the founding of popolini in 1991, there has always been a shop in Graz. For the last few years, this is centrally located in Neutorgasse. In comfortable 70m² you can see the entire assortment of natural, high-quality products. Our friendly team is happy to assist you while your kids can explore the play area.

Salzburg – Our branch in Salzburg not only has a parking area right in front of the shop; it is also just five walking minutes away from station Gnigl. Here, you find a special children’s shop like there are only a few left in Salzburg: competent guidance, fair prices, and 100% organic textiles. This store is also unique for its close collaboration with the surrounding maternity wards and its frequently used breast pump rental.

Innsbruck – Since 2016, this store with around 100m² is centrally located at the Innrain. Right across the large bus terminal, you will find an extensive and diverse selection of organic products for children under 6. In calming surroundings, you can take your time to experience the quality of our assortment first hand.

Munich – Our latest branch is also our first shop in Germany! It is located just around the corner from Sendlinger Tor. A bright atmosphere provides you with natural products like wood toys, steel bottles, and strollers, in addition to our trusted popolini assortment